Television advertising is one of the most common ways to advertise products and we use it in many distinct ways.
While the most common types are the 30 seconds slots, we also do lower thirds and integrations with existing shows. This allows us to purchase slots with multiple distinct ads and run A/B testing to check what works best for various verticals.
There are two main problems we solve for our customers with television advertising. The first is that the calls typically come in the hundreds in a very short space of time and the second is that the cost can be prohibitive for some verticals.
Both problems are solved by us purchasing sets of advertising for our entire customer base and then distributing leads based on availability of agents to multiple customers.
Online advertising is great because it allows you to very cheaply target consumers. Normally you would just get leads that you need to call back but we create instant click to call connections directly to our call center and then distribute the leads with hot transfers.
One of the main benefits of this is that you can treat online advertising exactly the same as any other type. Your agents just receive calls from interested consumers.
We also handle all of the call backs for customers who are interested but want to speak with someone later.
Mailers might seem like a pretty old fashioned way to do advertising but the reality is that they still generate leads. By incorporating mailers into our advertising platform you reach consumers you normally wouldn't have been able to get hold of.
A consumer that calls in via a mailer is already very sold on the product or idea as they've made the effort to call us. As with the other marketing we do, all calls go to our agents who qualify the consumer for various products and then hot transfer the leads across to lead purchasers who are open for business, have available agents and have not yet fulfilled their lead requests for the day.
Social media is a fantastic source for advertising and one of the rising stars of the industry. We run multiple campaigns across pretty much every form of social media and use A/B testing to see which types of ads generate the most amount of leads for each vertical.
Some ads work great for getting leads for one vertical but not so well for the others. The benefit of running with us is that even if it wouldn't be financially viable to run the low performing verticals we can make profit on the better performing ones so we can provide the lower performing leads at what would be an overall loss.
Again this gets you access to consumers who you wouldn't be able to reach on your own.
This is one of the oldest forms of advertising and some people are surprised to learn it's still going on today.
We have thousands of people going from door to door selling various products and they also provide access to a system where consumers can call in to get great deals on products and services.
Depending on the vertical the agent will either be paid a commission for any conversions or a flat price for leads that are created using their call in details.
We then screen these consumers and qualify them for products or services they're interested in and then hot transfer them across to our customers.